Impactful Marketing: How We Helped a Swim School in Southern California Grow
Background & Challenge
A locally owned swim school in Southern California wanted to increase enrollments and streamline marketing efforts. Despite offering high-quality swim instruction, they faced:
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Low visibility in their community
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Inconsistent lead generation
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A limited online presence
Our Strategy & Approach
Swim AD Marketing developed a customized marketing strategy to address these challenges:
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Paid Traffic Campaigns – Targeted Facebook and Google Ads to attract local families.
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Website Optimization – Improved content and lead capture for higher conversions.
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Automated Follow-ups – Implemented email automation to nurture leads and boost registrations.
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Social Media Strategy – Strengthened brand presence with engaging, community-driven content.
Results Achieved
Our strategy delivered significant growth over two years:
✅ $370,000 in new revenue generated
✅ 415 new student enrollments
✅ $45 average cost per new registration
✅ Short-term ROI: 5.5x same-month return on marketing investment
✅ Long-term ROI: 8.3x lifetime return on marketing investment
Key Performance Overview
The table below highlights first-year results:
Month | New Registrations | Total Marketing Cost | Same Month Revenue | LTV Revenue |
|---|---|---|---|---|
Jan/22 | 1 | $700 | $70 | $700 |
Feb/22 | 5 | $1,400 | $700 | $5,800 |
Mar/22 | 9 | $1,400 | $2,000 | $7,300 |
Apr/22 | 14 | $1,600 | $4,000 | $20,600 |
May/22 | 24 | $1,900 | $7,000 | $27,000 |
Jun/22 | 24 | $2,200 | $9,000 | $20,900 |
Jul/22 | 13 | $2,000 | $8,000 | $15,800 |
Aug/22 | 43 | $1,800 | $8,000 | $56,900 |
Sep/22 | 32 | $3,000 | $18,000 | $43,100 |
Oct/22 | 18 | $3,000 | $22,000 | $18,000 |
Nov/22 | 8 | $3,000 | $20,000 | $7,900 |
Dec/22 | 8 | $3,000 | $18,000 | $10,500 |
2022 - Totals | 199 | $25,000 | $116,770 | $234,500 |
Marketing cost includes ad spend on Facebook, Instagram, and Google, plus Swim AD Marketing services. Same month revenue per month shows the immediate return. The lifetime revenue is based on hte 25-month return for acquired customers.